Branding Jing An
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About Us

Founded in Beijing in 1986, China Jing An Corporation was formly a police security enterprise of the Ministry of Public Security, which has made important contributions to guaranteeing and updating police equipment in China's public security system. It was restructured and then renamed China Jing An Limited (hereinafter referred to as “the Group”) in 2017 in accordance with the relevant policies of the State Council. After decades of development, it has gradually grown into a large-scale comprehensive enterprise group, and been entitled as a national high-tech enterprise. Its business covers high-tech, investment and asset management, etc. 

China Sam Enterprise Group Limited (hereinafter referred to as "China Sam"), as a subsidiary of the Group, has engaged in energy and chemical, port and other industries. It focuses on expanding overseas markets and deeply participating in international competition, and is an important business entity for the Group to establish a global perspective.

China Jing An is the strategic partner of ChemChina, China Chengtong Holdings Group, China Xinxing Group, Xinjiang Energy, TusHoldings, China Railway 17th Bureau Group, China Urban-Rural, China Railway No.4 Engineering Group, Macao Guangdong Hong Kong Macao Greater Bay Area Petroleum and Natural Gas Trading Center and other enterprises. It has actively explored overseas markets and set up a global resource network. China Jing An has established close strategic cooperative relations with relevant enterprises in Brazil, Solomon Islands, Angola, Mongolia, Singapore, Paraguay, etc.


Brand Interpretation

As a former police security enterprise of the Ministry of Public Security, our logo is taken from the combination of J and A in the Chinese Pinyin of "Jing An", which creates a virtual safety space. The overall shape of the brand logo is like a shield, conveying the strong and stable characteristics of the enterprise. The gradient of color brightness and the outer star band surround gives the logo a three-dimensional, modern, and international feel, conveying a stable and atmospheric visual experience, symbolizing the upward development trend of China Jing An, and reflecting the social value of the enterprise's commitment to integrating high-quality resources and building safe development.

Achieving Partnerships with Multiple Values

In the very beginning, Sam Group aspires to be a socially responsible enterprise. Therefore, we not only focus on profit growth, but also fulfill our corporate responsibility by enhancing business value to achieve higher social value. Therefore, we pay more attention to whether they have positive social significance, such as energy security, industrial consolidation, poverty alleviation and agricultural assistance, etc. when selecting partners and laying out business segments. By establishing strategic partnerships with enterprises and organizations in different fields, we can jointly assign multi-dimensional and multi-level social values to our business projects.

Committed to Becoming a More Influential Group for Value Construction

In order to realize extensive social value and fulfill our corporate responsibility, we will continue to enhance our ability to revitalize resources and influence, provide value-added services, and continuously discover and reorganize advantageous resources to realize value construction and win-win outcomes.

Empowering Development, Enhancing Value

Sam Group doesn't simply acquire commercial benefits, but rather enhances the prospective value by empowering various business projects and partners, and working with our partners, including government and corporate parties to create broad social value that goes beyond commercial value.

Brand Interpretation

Brand Proposition

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Brand Mission